1.2 Question Pool for the "Poster" Persona
Self-Introduction:
Clarity the need and the goal for completing the assignment. Request permission to record audio/video for subsequent report writing and design.
Basic Questions - Defining Needs for Posting to Social Media Platforms
WHAT Introduction, Identifying Key Discussion Points - Guide interviewees to think from the following two perspectives:
- What social media apps do you primarily use, and how often?
- WeChat, TikTok, Kuaishou, Xiaohongshu, Xianyu…
- Why do you choose XXX as your primary platforms?
- Please briefly introduce yourself and your activities?
- What are the most-used features in these apps, and why do you use them?
- Do you plan to expand to other social media platforms?
- Tell me about your short videos social media
- Do you do live streaming? How often, and how is the traffic? Do people make purchases during your live streams?
- When did you start creating videos, and what inspired you to share beekeeping knowledge online?
- Do you know others, especially beekeepers, who also create content offline?
- Do you connect with other knowledge-sharing content creators online, not limited to beekeeping?
- Among these platforms, which one started earliest, has the most followers, and satisfies you the most?
- Have you earned income from these platforms? Received sponsorship or private messages from fans that led to sales?
Content Creation Process:
- What devices and software do you use for shooting, editing, and publishing videos?
- How long does it take to create one video?
- Do you batch-create content or post it one at a time?
- How do you plan your content, and do you have a long-term content schedule?
- How do you select and plan your content topics?
- How much time do you typically spend creating a video or an article?
- Which software do you like the most, and why? Please provide specific examples.
- Among the discussed apps, which ones do you think do not meet your needs? Please provide specific examples.
- Compare different platforms in terms of their pros and cons: content creation, user interaction, business incentives, data display, customer service.
Why: Analyzing Social Media Identity, Success/Failure Reasons
- Your follower count is relatively low. What do you think is the reason for this?
- What do you believe are the key factors for building a large following on TikTok and Xiaohongshu?
- Do you think your content is engaging or unique enough to support a larger following?
- Could your content's niche (beekeeping) be a relatively small market, affecting your follower count?
- Do you think, compared to follower count, follower quality (interaction rate, conversion rate, etc.) is more important?
- Considering the current situation of having a relatively low follower count, do you have any adjustments or plans for the future?
- Are you planning to increase your social media influence through other means like collaborations or advertising?
- Do you believe algorithms and platform policies have influenced your follower growth?
- In your field (beekeeping), do you know other influencers or brands with a large following? What do you think contributes to their success?
WHO: Identifying Target Audience:
- Your friends on social media mainly include:
- Family
- Classmates
- Colleagues
- Friends of friends
- Neighbors or people from school
- Strangers
- Among the people around you, including family members, do they use apps like Xiaohongshu and TikTok? Do they primarily consume or create content?
WHY: Identifying Social Motives:
- The main reasons or purposes for using social media are:
- To stay in touch with family and friends
- To make new friends and expand one's network
- To express oneself and record feelings
- To find a boyfriend/girlfriend
- Out of boredom, to pass the time
- Because friends use it, trying it out
- To earn money and promote your business
- Do you use social media to alleviate loneliness? Why? Often, sometimes, rarely.
- What drives your use of social media? Interest-driven, needs-driven, or sharing and referrals?
WHERE + HOW (Interaction Patterns):
- WHERE: Identifying Social Scenes
- Where do you meet new friends, especially fellow beekeepers?
- Offline: Small gatherings, group events, travel, sports, games
- Online: Adding contacts, friend referrals, forums, public accounts, video accounts, maps, etc.
- Do you often use maps to find locations?
- HOW: Identifying Social Methods
- How do you make new friends? Through friends' introductions, direct approach, social media, or other methods?
- Are you open to meeting online friends in person? Can accept, depends on the situation, cannot accept.
Advantages, Pain Points, and Value - Exploring Needs in Depth:
- What impacts do social media apps have on you (positive or negative)?
- What are the core reasons for these impacts?
- If the impacts are negative, what can be done to mitigate them?
- Would your life change significantly without social media apps? Would your sales volume differ? What would improve, and what would be worse compared to now?
- What do you think are the most valuable features of social media apps in terms of usage and economic value?
Technical Questions - Defining Some Details (Quick Pass):
- Do you chat a lot at night? Do you need a dark mode?
- What type of smartphone do you use? Android or iPhone. Understand if there is a need for cross-platform compatibility.
- Do you use social media on your computer? Understand if there is a need for desktop screen design.
- Do you frequently use features like the camera, voice input, etc.?
- Do you find the text and layout in current apps easy to understand? Understand font and layout pain points.
- Have you ever used accessibility features like large font mode? Do you find them more or less user-friendly? Understand accessibility design requirements.
- Have you encountered limitations when using touchscreens exclusively? Understand the need for hardware and software integration.
Social and Humaniy Concerns:
- Are there any disabled people or individuals who avoid social interactions among beekeepers?
- Are there people who find it difficult to use smartphones?
- Whom do you believe in society deserves attention but lacks social opportunities or means?
- When do you think it's appropriate to use anonymity or a pseudonym, and when should real names be used?
- Is content censorship necessary?