1.1 Question Pool for the "Reader" Persona ​

Self-Introduction: ​

Clarity the need and the goal for completing the assignment. Request permission to record audio/video for subsequent report writing and design.

Basic Questions - Defining Social Needs: ​

WHAT: Introduction and Identifying Key Discussion Points - Guide interviewees to think from the following two perspectives: ​

• Mainstream Social Platforms:
  • What are the social media apps you primarily use, and how often?
  • Among these apps, which features do you use the most, and why?
• Niche Social Platforms:
  • Have you or your friends used any unique but lesser-known social apps?
  • What makes them unique?

WHO: Identifying Target Audience: ​

• Your friends on social media mainly include?
  • Family
  • Classmates
  • Colleagues
  • Friends of friends
  • Neighbors or people from school
  • Strangers
• Who in society do you think deserves attention but lacks social opportunities or means?
  • General population: Which types of people?
  • Niche groups: Farmers, disabled individuals, LGBTQ+, homeless individuals, wealthy individuals, etc.
  • Social obstacles: Depression, social anxiety, trauma

WHY Identifying Social Motives: ​

• The main reasons or purposes for using social media are:
  • To stay in touch with family and friends
  • To make new friends and expand one's network
  • To express oneself and record feelings
  • To find a boyfriend/girlfriend
  • Out of boredom, to pass the time
  • Because friends use it, trying it out
• Do you use social media to alleviate loneliness? Why?
• Identifying reasons to use the social media:
  • Interest-driven: Such as knowledge sharing, clubs, music, movies, games, photography, etc.
  • Needs-driven: Such as buying medicine, group purchases, grabbing red envelopes.
  • Sharing and referrals: What reasons would make you recommend others to join a social media platform?

WHERE + HOW (Interaction Patterns): ​

• WHERE: Identifying Social Scenes

  Where do you meet new friends?

  Offline: Small gatherings, group events, travel, sports, games

  Online: Actively adding contacts, friend referrals, forums, public accounts, video accounts, maps, etc.

• HOW: Identifying Social Methods:

  • How do you make new friends? Through friends' introductions, direct approach, social media, or other methods?
  • Are you open to meeting online friends in person?
    • Can accept
    • Depends on the situation: What circumstances influence your decision?
    • Cannot accept

WHEN When to Socialize (brief): ​

• Do you chat a lot at night? Do you need a dark mode for this?
• Is chatting a long, focused activity, or do you use it in spare moments?
• How effective are current text, voice, and image-based social methods? If they can be improved, what kind of efficient or high-quality social experience do you expect?

Supplement：Persona-related Questions: ​

• In your role as a map-related product manager, have you encountered forms that combine maps and social aspects? Understand existing LBS (Location-Based Services) and social integration.
• Apart from existing forms, where do you see opportunities for innovation? Understand the possibilities of new forms of map-based social interaction.
• What do you think are the possibilities and challenges of LBS + maps? Understand the advantages and disadvantages of map-based social interactions.

Advantages, Pain Points, and Value - Exploring Needs in Depth: ​

• What impacts do social apps have on you (positive or negative)?
• What are the core reasons for these impacts?
• What can be done to mitigate these impacts?
• Would your life change significantly without social media apps? What would improve, and what would be worse compared to now? Understand the importance of social media in modern life.
• Among the apps we discussed earlier, which features do you think are particularly well-executed? Provide specific examples.
• Among the apps we discussed earlier, which areas do you think do not meet your needs? Provide specific examples.
• In your opinion, what features of social media apps best reflect their utility and economic value?
• When do you think it's appropriate to use anonymity or a pseudonym, and when should real names be used?
• Is content moderation necessary?

Technical Questions - Defining Some Details (Quick Pass): ​

• What type of smartphone do you use? Android or iPhone. Understand if there is a need for cross-platform compatibility.
• Do you use social media on your computer? Understand if there is a need for desktop screen design.
• Do you frequently use features like the camera, voice input, etc.?
• Do you find the text and layout in current apps easy to understand? Understand font and layout pain points.
• Have you ever used accessibility features like large font mode? Do you find them more or less user-friendly? Understand accessibility design requirements.
• Have you encountered limitations when using touchscreens exclusively? Understand the need for hardware and software integration.